The foremost source of revenue for Twitter is advertising. The platform offers promoted tweets, promoted trends, and promoted accounts to businesses and brands. Advertisers pay to have their content displayed to a targeted audience based on demographics, interests, and location.
- Data Licensing.
Twitter generates revenue by licensing its data to third-party companies. These companies utilize the Twitter API (Application Programming Interface) to access and analyze real-time or historical data from the platform for various purposes such as sentiment analysis, social media monitoring, and market research.
- Data and Brand Partnerships.
Twitter forms partnerships with various brands and agencies to develop custom campaigns and strategies. These partnerships include sponsored content, branded hashtags, and exclusive live event coverage, allowing brands to reach and engage with Twitter’s vast user base.
MoPub is a mobile-focused advertising exchange owned by Twitter. It allows app developers and publishers to monetize their mobile apps and websites through Massive Traffics with Earn generate.