Goal To increase sales of Android mobiles by 10%.
- IMC (Integrated Marketing Communications.
Develop a consistent brand identity for the Android mobiles, including a tagline, logo, and visual style.
Create a comprehensive marketing communication plan that integrates various channels such as advertising, public relations, direct marketing, and sales promotions.
- Coordinate messaging and branding across all touchpoints to ensure a unified and impactful communication strategy.
- Content Marketing.
Develop engaging and informative content related to Android mobiles, including blog posts, videos, and infographics.
Create a dedicated mobile app that provides valuable information, tips, and updates for Android users.
- Collaborate with influential tech bloggers and tech review websites to generate positive reviews and increase brand awareness.
- E-Commerce Marketing.
Improve the user experience on the company’s website by optimizing mobile compatibility and ease of navigation.
Implement targeted email marketing campaigns to promote new Android mobiles, offer discounts, and invite customers to exclusive events or launches.
Create an online store with a user-friendly interface, offering competitive prices, and providing secure payment options.
- SM Marketing Campaign.
Develop and maintain active social media profiles on popular platforms including Facebook, Instagram, Twitter, and LinkedIn.
Post regular updates, promotions, and engaging content to keep followers informed and interested.
Encourage user-generated content by running contests, polls, and campaigns that involve customers in brand storytelling.